Tuesday, February 19, 2019

Selling Your Own Products vs. Selling Others' Products

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When you run a small business that sells products to the consumer market, you have a big decision on your hands and one of two choices to make. Should you sell your own products or sell someone else’s? There are perks that come hand in hand with each, so this can be relatively difficult to decide on. Let’s take a moment to look through your options so that you can make the most informed decision possible!

Selling Your Own Products

Selling your own products, of course, isn’t the easiest option. You are going to have to go through a whole variety of different processes in order to not only create your own goods, but to also ensure that they are safe and that they will sell for a profit. But, it can prove extremely rewarding and even more lucrative. Selling your own products means that you will have something completely unique to offer the consumer market. You can guarantee your goods’ quality and you can really generate some brand loyalty by offering something that nobody else has. So, let’s take a look at some of the processes you will have to go through if this is the path that you want to take!

Market Research

When you have an idea for a product, it’s easy to run away with it and take it for a lot more than it’s genuinely worth. Market research puts you in touch with consumers and gives you insight into their thoughts on your ideas. If the feedback is positive, it may be worth going ahead. But market research can help to highlight areas for improvement or change too!

Product Design

Once you have an idea for a product and have checked that it’s worth pursuing, you should engage with product design. This is a process that ensures that your ideas can be brought to life and that they will work or turn out as your expected.


It’s all good and well following the previous steps and coming up with a great idea. But ideas don’t necessarily sell. You have to have something solid and tangible to offer your customers. This is where the manufacturing process comes into play. Manufacturing will take your product concepts and designs and bring them to life. You need to ensure that this process is carried out properly first time round, as mistakes can result in huge expenses - you can’t sell faulty goods to your customers. Now, you have a few options when it comes to manufacturing. Many small businesses will outsource this process. This puts the work and responsibility into someone else’s hands, lifting pressure from your own shoulders. However, this also relinquishes a lot of your control over your own products. As your business begins to grow and expand, you may want to bring things in-house for the sake of secrecy regarding your process, profit, and taking control of your brand. You can view program here that will help you to achieve this.

Selling Others’ Products

Selling others’ products can save you a whole lot of energy, investment, time, and effort. If you sell white label goods, you don’t have to worry about the manufacturing process and as long as nobody else in your area is selling the same items, you can still provide customers with something relatively unique. If you become a stockist of branded goods, you can make money from items that customers already recognise, trust, and enjoy.


There are legalities surrounding selling others’ goods that you need to be aware of. It is not generally legal to purchase someone else’s goods, remove their branding and replace it with your own, or pass their branding off as your own. However, this can all prove to be an extremely grey area. If you have any questions regarding the legality of any of your business plans, it’s generally best to reach out to a lawyer. They will know the ins and outs and can give you specific advice regarding what you are planning on doing. You don’t want to find yourself involved in any lawsuits!

Sure, it’s going to be a relatively tough decision when it comes to whether you should sell your own products or sell someone else’s. But at the end of the day, it is something that you are going to have to face and decide on pretty early on in the process of establishing your business. So, start mulling the subject over sooner rather than later. Once you’ve reached a decision, you can really get the wheels of your project in motion!

1 comment:

  1. Wow, incredible blog layout! How long have you been blogging
    for? you make blogging look easy. The overall look of
    your site is excellent, let alone the content!


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